Who we are

Data intelligence as
competitive advantage

rhyn.digital accompanies the entire data pipeline — from collection to visualisation. Founded on over 20 years of digital project experience.

Crispin Sill — Founder & Data Strategist, rhyn.digital
Crispin Sill Founder & Data Strategist, rhyn.digital
  • Tracking Architecture
  • Data Mining
  • Data Collection
  • Data Processing
  • Data Enrichment
  • Data Visualization

The person behind rhyn.digital

rhyn.digital is a digital agency specialised in data engineering and analytics. I accompany the entire data pipeline — from server-side collection through enrichment and management to visualisation and strategic consulting.

My digital journey began in 1998 with my first own website — back then with pure HTML and CSS. Through performance marketing (Google Ads, Meta Ads) and search engine optimisation I moved to conversion rate optimisation — and finally to data & tracking. Each of these stages sharpened my eye for where data truly drives decisions.

With over 20 years of project experience — from regional SMEs in the DACH region to internationally active brands — I have learned: data problems look different everywhere, but the cause is usually the same — missing structure at the source. That is precisely where I start, before any dashboard is built.

20+
Years of experience
125+
Projects
100%
Privacy-conscious
CH 🇨🇭
Swiss quality
The Story

From HTML to Data Engineering

A digital journey spanning 25 years.

1998

The Beginning

First own website with pure HTML and CSS. The fascination for the digital medium is awakened — and never stops.

2004

Performance Marketing

Entry into Google Ads and performance marketing. First experiences with campaign optimisation and the question: which data is actually relevant?

2010

SEO & Analytics

Deep dive into search engine optimisation and web analytics. Realisation: without clean data, marketing decisions are pure guesswork.

2015

Conversion Rate Optimisation

Focus on CRO and A/B testing. Data becomes the basis for every decision — not gut feeling, but measurable evidence.

2022

Data & Tracking Specialisation

Full specialisation in tracking infrastructure, server-side tracking and data engineering. First server-side implementations with GTM Server Container.

2023

Founding of rhyn.digital

Founding of rhyn.digital as a specialised data analytics agency — with a focus on the entire data pipeline and Swiss data protection standards.

Today

125+ projects, 20+ years of experience

rhyn.digital accompanies companies from data strategy to completed implementation — with the aspiration that data truly drives decisions.

Our Values

What we work with. What we stand for.

⬡

Structure before tool

Before a single tag is set, we clarify: what do we want to measure? Why? And what decisions should the data enable?

⬡

Transparency & clarity

No black boxes. Every implementation is documented, explained and handed over so that your team can understand and maintain it.

⬡

Privacy by design

GDPR and the Swiss Data Protection Act are not afterthoughts — they are part of our implementation strategy from the very beginning.

⬡

Long-term partnership

We don't hand over a solution and disappear. We remain reachable, continuously optimise and accompany your data success over the long term.

Expertise

Tools & Technologies

These are the platforms and technologies we work with daily.

Data Collection

Google Tag Manager GTM Server Container Jentis Commanders Act

Analytics Platforms

Google Analytics 4 Google Analytics 360 Adobe Analytics Matomo Piwik PRO BigQuery

Ad Platforms

Google Ads Meta Ads LinkedIn Ads TikTok Ads Microsoft Ads CM360 DV360 SA360 adform taboola

Visualization

Google Data Studio Google Sheets PowerBI

Integration

Salesforce HubSpot Shopify WooCommerce CRM ERP GCMv2 TCF 2.0

Knowhow

Workshops Training Webinars Knowhow Deep Dives Consulting Speaker GDPR CMP

Get to know us

Free initial consultation — 30 minutes, no obligation, concrete.

Request consultation →