Frequently asked
questions

rhyn.digital is a digital agency from Switzerland specialised in data engineering and analytics. We accompany the entire data pipeline: from server-side data collection through tag management, analytics configuration and CRM integration to dashboards and data visualisation. We also offer strategic consulting on measurement strategy and Privacy-conscious data processing.

Our services are suitable for companies that want to make decisions based on reliable data. These are typically e-commerce companies, B2B SaaS providers, agencies, associations and SMEs in the DACH region — all those for whom tracking quality and data precision are business-critical.

Server-side tracking can be implemented in a more privacy-friendly way than classic client-side tracking — but it does not automatically mean GDPR compliance. What matters is correct implementation: clean consent signals via Consent Mode v2, controlled data flows and server-side IP anonymisation. Important: server-side tracking is not a consent bypass. Without valid consent management, server-side tracking remains legally sensitive. We implement according to nDSG and GDPR requirements — with documented data flows, a clear legal basis and full transparency.

The GDPR applies in the EU, the Swiss Data Protection Act (Swiss DPA) in Switzerland. Both have similar basic principles but differ in details. For Swiss companies that also process EU customer data, both frameworks often apply. Our implementations take both legal frameworks into account.

We implement your tracking code so that it only becomes active when the user has given the appropriate consent (Google Consent Mode v2). This means: without consent, no personal data is collected or transmitted to third parties. We integrate with common consent management platforms (CMP) such as Cookiebot, OneTrust or a custom solution.

As part of the implementation we have read access to analytics accounts and GTM containers. We do not process personal data of your end users and have no access to your CRM, your online shop or similar systems — unless you explicitly grant us corresponding access for specific integration work.

Google Consent Mode v2 is a framework that adapts your tracking behaviour to the consent decision of users. Without consent, Google only sends anonymised signals (conversion modelling) instead of raw data. Since March 2024 GCMv2 is mandatory for everyone using Google Ads — without correct implementation conversion tracking no longer works reliably. We implement GCMv2 as standard in all our projects.

For websites that set tracking cookies or transmit personal data to third parties, a CMP is legally recommended — in the EU effectively mandatory. We work with common CMPs such as Cookiebot, OneTrust, Usercentrics or CookieYes and can advise on selection and integration. For simpler setups we also develop custom consent solutions on request.

We work primarily with Google Analytics 4 (GA4), Matomo and Piwik PRO. GA4 is the standard solution for companies that want to use Google data. We recommend Matomo and Piwik PRO for companies with the highest data protection requirements or those that do not want to transfer data to US servers (self-hosting possible).

Universal Analytics was discontinued in July 2024. If you have not yet completed a GA4 migration, we strongly recommend it. We support with the migration, GA4 configuration and the adaptation of your reports and dashboards to the GA4 data structure.

Yes, that is an essential part of our services. We create custom Data Studio dashboards that connect all relevant data sources — GA4, Google Ads, social media, CRM. The dashboards are aligned with your specific KPIs and automatically updated.

GA4 is Google's analytics platform — free, powerful, but with data transfer to Google (USA). Matomo is an open-source alternative that can be self-hosted — full data control, no data transfers, GDPR-friendly. Matomo is often the better choice for industries with elevated data protection requirements (healthcare, financial services, public sector).

Yes. We set up GA4-BigQuery exports and help you analyse raw event data directly in BigQuery. This enables complex queries, custom attribution models and the linking of analytics data with your own data sources (CRM, ERP, etc.) — far beyond what is possible in the GA4 interface.

We implement conversion tracking for all common ad platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, Microsoft Ads and programmatic platforms such as DV360, CM360, SA360 and adform. For all platforms we use server-side implementations where possible for maximum data quality.

Typically: Discovery Call (30 min., free) → Audit (1–2 weeks) → Proposal → Implementation (3–8 weeks) → Reporting setup (1–2 weeks) → Optional: ongoing support. Every step is documented and communicated transparently. More details on our Process page.

A GA4 setup without server-side tracking: 2–4 weeks. A complete server-side tracking implementation: 6–10 weeks. A pure audit: 1–2 weeks. The duration depends on the complexity of the tech stack, the number of events to track and the availability of your development team.

Our prices depend on scope and complexity. A tracking audit starts from CHF 1,500, a full GA4 implementation from CHF 3,000, and server-side tracking projects from CHF 5,000. For a tailored proposal we first conduct a free initial consultation. Monthly retainers for ongoing support start from CHF 500/month.

Yes. After every implementation we are available for questions. For ongoing support we offer monthly cancellable retainer packages — including proactive monitoring, monthly status call and priority support. Details and pricing on request.

Not necessarily. Many implementations via Google Tag Manager can be carried out without direct changes to the source code. For server-side tracking and more complex integrations, occasional developer support is helpful, but we assist with coordination and provide clear specifications.

We adapt to your existing processes. Typically a combination of weekly brief status updates by email, a shared project channel (Slack, Teams or email) and a bi-weekly video call. All interim results, decisions and specifications are documented in writing.

Yes. Project work is billed upon completion of the agreed services — without long-term commitment. Retainer packages for ongoing support are monthly cancellable. We believe that a collaboration should be based on mutual value — not contractual pressure.