From collection to visualisation we accompany every step — server-side, Privacy-conscious, aligned with your tools.
Server-side. Reliable. Independent of ad blockers.
Browser-based tracking loses — depending on industry, browser mix and consent rate — typically 20–40% of data through ad blockers, ITP (Intelligent Tracking Prevention) in Safari and increasing browser restrictions. Server-side tracking solves this problem at its root: data capture happens directly at server level, independent of the user's browser environment.
We implement server-side tracking with Google Tag Manager Server Container and Jentis — two leading platforms that ensure the highest data quality and full GDPR compliance.
Want more data precision?
Request consultation →Raw data becomes complete customer profiles.
Raw data from tracking is valuable — but only through enrichment with CRM data, offline transactions and other data sources does the complete picture emerge. We connect your various data silos into a coherent first-party data structure.
Through server-side data processing we can merge and clean information before it is passed on to analytics tools. The result: cleaner data, more precise attribution, better decision-making foundations.
Stored in a structured way — tailored to your data protection requirements.
Choosing the right analytics tool is not a purely technical decision — it depends on your data protection requirements, your infrastructure and your analysis goals. We help with evaluation, implementation and configuration.
For companies with high data protection requirements we recommend Matomo or Piwik as privacy-compliant alternatives to Google Analytics. For companies that want to leverage the power of Google data, GA4 with server-side tracking is the optimal solution.
Clean containers. Clear data flows. No wildly-grown tags.
Tag management is the foundation of any solid tracking infrastructure. Over the years, Google Tag Manager containers often accumulate dozens of outdated tags, redundant triggers and unclear variables. This costs performance and security.
We restructure your GTM container from the ground up, define clear naming conventions and ensure a maintainable, scalable implementation. Whether with Google Tag Manager, Commanders Act or Jentis — we deliver order and control.
Clean up your container?
Request consultation →Raw data becomes the basis for decisions.
Data is only as valuable as the insights you draw from it. We translate complex raw data into understandable, action-oriented dashboards — tailored to your team, your KPIs and your decision-making rhythm.
Our Data Studio dashboards connect all relevant data sources — Google Analytics, Google Ads, social media, CRM — into a unified picture. No more manual copy-pasting, no more inconsistent numbers.
Strategy before tool. Structure before dashboard.
Before a single tag is set or a dashboard built, the foundation must be right: What do we want to measure? Why? And what decisions should the data help make? These are questions we answer together with you.
With over 20 years of project experience we accompany companies from strategic conception to operational implementation — and remain available as a partner afterwards.
Need strategic consulting?
Request consultation →Free initial consultation — we analyse your current situation and show you where you are leaving potential on the table.
Request free consultation →